Tips for Adding Ice Cream and Gelato to Your Menu, from Picking Flavours to Choosing the Right Display Freezer

Adding ice cream and gelato to your restaurant’s menu feels like an easy slam dunk. Just think: if you aren’t already serving ice cream, you could be leaving money on the table. These two treats are among the most popular desserts in the world and might convince the usual non-dessert eaters at your restaurant to order an after dinner delicacy. This possibility is especially pronounced if your restaurant gets a lot of summertime traffic, or you have an outdoor seating area. Suffice to say that there’s no better way to end an outdoor lunch or dinner than with a scoop of gelato.

With all of this said, though, you need to think about more than just possible profits if and when you decide to integrate ice cream and gelato into your menu. Like any other new item, storing and serving ice cream and gelato (or perhaps even making it) will require new strategies, specialised equipment and sly marketing tactics. Here are a few ways that you can make sure that your adventures in frozen desserts are positive.

How to Launch a Successful Ice Cream or Gelato Dessert Menu

• Invest in the Right Equipment: The biggest investment you will need to make if you want to add ice cream and gelato to your menu is in equipment. If you plan on making the ice cream in-house, you will need a commercial gelato batch freezer. Also, don’t forget the ice cream display freezer: you want your customers to be able to come up to the counter and see the ice cream flavours for themselves, or catch a glimpse of your gelato as they walk past. You know how they say a picture is worth a thousand words? When it comes to getting a customer to order a scoop of gelato, a first-hand glimpse is worth a thousand menu descriptions.
• Get Creative with Your Flavours: It’s important to have a few classic flavours of ice cream on your menu, like simple chocolate, vanilla and something minty. Kids especially love the basics and depending on what demographics your restaurant targets, children could be one of your core ice cream audiences. However, you also shouldn’t be afraid to get creative with your ice cream or gelato menus. More inventive flavours can intrigue people who wouldn’t otherwise order a dessert and encourage them to give your ice cream a try. Who knows, if you’re creating your own flavours in your gelato batch freezer, there’s even a chance that you could become famous for an innovative batch of gelato or ice cream.
• Ask for Help: If you’ve never made ice cream before, don’t be afraid to ask for help. At All Kool Equipment, every time we sell an ice cream batch freezer or gelato display freezer, we provide training to make sure our customers know how to use and maintain our products. Take advantage of this training to learn as much about your equipment (and about the ice cream art) as you can.

Start Shopping for Gelato Freezers or Ice Cream Display Cases Today

At All Kool Equipment, we are happy to help you choose the right ice cream equipment. Get in touch with us today and let one of our associates point you towards the right gelato display cases or ice cream batch freezers. Call us on 02 9550 1999 to start a conversation today.